How to indicate career change (from environmental to entertainment) when applying for jobs?

I have a masters degree from Harvard in environmental sciences and I really dont want to work in this field anymore. At least not directly. Most of my experience is related to sustainability and remediation and environmental policy as well as envrionmental health sciences and I just dont wanna do it anymore. It is dull and boring. I want a career in the entertainment industry in either PR, communications, marketing, writing, producing....I am an excellent writer and if you can promote environmental issues, you can promote anything.



I am really into the movie industry and I know just a lot about it, but I dont have any formal training in it or any experience.



My main question is, when I do find a job in PR that i wanna apply to...how should I go about indicating my desire to change careers in the cover letter? How do I explain my desire to apply for a position ,given my totally different background ? Do I just flat out say I am looking to change tracks? That I want to change my career path? What exactly do I say? I mean there must be people out there who do that right? Changing careers. I just graduated so it is not like i am all settled in my ways. But how do I bring that across? I really need to get away from what I am doing and i really love the eterntainment world,and writing and the creative process.How to indicate career change (from environmental to entertainment) when applying for jobs?
So you want to change career tracks. But you're not sure how to make the jump.



I suggest building a bridge.



Instead of trying to switch course immediately, you might find yourself better served by taking on more entertainment/PR-related responsibilities first. Your current job may offer opportunities like that -- I'd guess that its communications department, if it doesn't have some real work you could take on, could at least point you in the right direction. That way, when you go to draft your cover letter, you can point to something tangible rather than resorting to vague statements about your interest in the field.



Show that you've attempted to involve yourself in it. Start a blog. Work part-time at a crappy local paper. Demonstrate to your potential employer that you're more than a wistful twenty-something disillusioned with the path she's chosen because, ultimately, your job search isn't about you. It's about your what your employer needs from you. Certainly, you'll want to find something you're happy doing, but you can't frame your job search as an attempt to satisfy your desires.



So. Anyway. What I'm saying is this: you need to put in some more work before you look to change career paths. Too many out-of-work journalists will be vying for the the same jobs you're considering -- and they'll bring loads of experience with them. You graduated from Harvard, so you no doubt have a variety of skills employers will appreciate (a good work ethic, a fast mind and all that), but you can't hope to deliver a strong cover letter without skills %26lt;i%26gt;and%26lt;/i%26gt; experience. And to that end, ';My work on x topic(s) has earned publication in x, y, z media outlets'; is an infinite improvement over ';I write well.';